One aspect of
the music industry that has never changed is that the hardest part is getting
discovered. While there is a multitude of new avenues for exposure, there is
greater competition and you need to be sure that you are focusing in the right
direction. Radio is still the #1 outlet for new music but it’s becoming a
harder and harder to break into. Short of finding a way onto the airwaves, the
next best thing you can do is to make sure that your music is accessible from a
smartphone. YouTube and Pandora are the most popular but the bottom line is
that smartphone ownership has gone up 500% is the last five years so it’s time
to get on board if you haven’t already.
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