For the past
few decades, bands generally released a new album every 1 - 3 years. However,
lately the smart trend for independent artists has been to return to the even
older practice of much more frequent releases of smaller scope. There are
several benefits to this approach. First, it keeps you at the forefront of a
fan’s mind so if you ever come up in a conversation, no one is likely to say,
“Oh yeah, I was into those guys for a while…then, I don’t know….”. It shows
fans that you are keeping things fresh, you’re serious about your music, and
builds you a reputation for being prolific which always great for creating
buzz. Another benefit is that it keeps fans wanting more so that when you do
release a full length, it will be an event
rather than just another crack at success.
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