The process
of designing and launching a marketing strategy can be daunting. However there
are some things that you should try to remember somewhere between trying to map
it out on paper and giving up prematurely. One is that you are an entrepreneur
and in addition to thinking of your music as a product, you should think of
yourself as a business pioneer of sorts. This will help you to retain
excitement and momentum, sustaining your energy and optimism in the face of
adversity. Some of things that go along with are remembering that you don’t
know and can’t do everything yourself and being DIY doesn’t mean you should
take on all tasks alone. Assemble a team of ‘specialists’ who can and want to
help and you’ll find that things get done faster and more effectively. You also
need to be as active as possible. Release music and play shows as often as you
can rather than waiting until you’re invited onto the Warped Tour or you can
afford time in a top-notch studio which can wind up costing more than you budgeted
for anyway. Always be learning from each move you make and think about how to
integrate the different aspects of your career (i.e., touring, recording, social
media presence, etc.).
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