Social Media Done Right

The two things that drive a successful social media campaign are creativity and calculation. The creativity element is obvious and should come fairly easy since you’re a creative-type already. In this case, it specifically means finding interesting ways to links your individual social media accounts and in general, favoring quality over quantity. If all you are doing is reminding people three times a week that you have a new album with the exact same sale pitch, they will stop paying attention. Try to think of as many new ways to sell it as you can and even if you’re still bugging people three times a week, they will at least see that you’re putting some effort into making the sale and you’re more likely to retain their attention.

Being calculated about the campaign(s) is arguably more important. Being thorough in studying your analytics and doing research on when most people check Facebook, Twitter, Instagram, etc., will ensure that campaign is being noticed. Keeping track of what’s working and what isn’t will keep your efforts focused, optimized, and fruitful.    

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