So your
latest opus is finally complete – or maybe it’s your first opus – either way
releasing your album strategically is critical to its success. As excited as
you may be to start tossing vinyl, CDs, and download codes from the rooftops,
you must exercise restraint and focus on building up some buzz first. This will
help ensure that your release is successful right off the bat. It will get
passive fans engaged and people who have never heard of you intrigued. The most
obvious thing to do is to pick 1 -3 songs to release as mp3 singles starting a
month or so before the release date. Another way to build buzz is to send the
album to as many bloggers and music journalist as you can, but do some research
and only send to ones who seem like they’d be receptive to your sound.
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