If your band has reached that particularly coveted threshold
when the press suddenly cares about you, be ready for your first interview
because if it doesn’t go well, there might not be many more. You need to show a
side of yourselves that can’t (easily) be heard in your music. People like
knowing/telling the stories behind bands they like and Radiohead were probably
the last band to get away with the old “We met in high school” line, and it’s
only interesting because they are still playing together. Everybody loves an
origin story and consciously or not, they will look for it in their favorite
music. As long as the story is either true-enough, insanely boring but told
extremely well, or 100% unverifiable, you have a chance to give your music
value beyond the sounds you make.
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