Wednesday, May 28, 2014

No One Wants to Hear Your Songs...Yet


Very few songwriters have dreamt of achieving stardom by playing someone else’s song. Even when the song speaks to you and you put your own spin on it, it just isn’t the same. The only glaring exceptions to this are American Idol (or equivalent) contestants and folk singers prior to 1976 or so. But you should know already that perhaps the most important and often first ingredient for delicious success is doing something that you don’t want to do. In psychology there is a phenomenon called the mere-exposure effect, suggesting that people are drawn to and generally prefer what they are already familiar with. It’s a little disheartening if you think about it too much, but all you have to do is stop thinking about it as a shortcoming of society and start thinking about how to use it to your advantage. Playing cover songs bypasses the hard work of convincing someone a song is good, it is automatically memorable because they’ve already heard it, and the combination of these factors greatly increases your potential to go viral. 

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