So you’re a musician with a developing career….good. And
you’re active on social media, or Facebook at the very least…also good. And
you’ve made a video what you think is your best/most accessible/most popular
song and put it up on YouTube or Vimeo…even good-er. But is anyone watching it?
My guess is not nearly as many as you’d like to be.
Rather than crossing your fingers and posting dinky, boring
and desperate links on your wall until people start de-Friending/un-Following
you, put just a little more work into it. Like everything you do with your music,
this requires some lite marketing to get the results you need. The three most
basic things you can do are create a Facebook page solely for your video,
create a Facebook event leading up to the release of your video and take out a
series of Facebook ads for your video. All of these actions will cultivate and
optimize fan-engagement, excitement, and exposure.
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