With all the social media outlets springing, any given young
band feels like they’re fighting a war on seemingly infinite fronts. But let’s
assume that you’ve taken some good advice and are working hard to keep your
social media accounts active, your fans engaged, and your career inching
forward. So what have you been forgetting? Have you checked in with mission
control lately? In other words, have you been putting similar effort into your
own website? It far less needy than your Twitter account but even more
important to keep an eye on. You need plenty of impressive visuals to catch the
eye but minimal clutter to keep that same from getting restless. You also want
to keep your website relevant with blogs, pictures, and up–to-date information
and really rub it in the site visitor’s face that your band exists. And just
like any other business, you need a strong call to action to create a sense of urgency
and really challenge your fans to prove they like your music more than any of
their friends.
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