With all the emphasis and prestige that comes with quantified
success such as Facebook Likes and Twitter Followers, it’s easy to forget about
good ol’ email. Building a strong email list is one of the most important ways
your band can harness the power of the Internet and it is much more likely to
yield substantial results. Even if you already have this, you need to think
about whether or not you’re doing it correctly. For example, if you’ve been sending
email blasts for months but it hasn’t seemed to make a shred of difference, you
may not be using a proper platform. Yahoo or Gmail will likely mark you as
SPAM. Look into Mailchimp or Constant Contact. They exist solely for this
reason. If you’re having trouble getting people’s email address, try offering
an incentive. Offering a free track for download or early access to stream a
new album are fairly standard ideas, but the more creativity and personality
you can show, the better of you’ll be.
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