Friday, November 7, 2014

Video Marketing


The key to making a video with the highest sharing potential is putting as much as you can into the content, and getting as much as you can out of the content. This means that your video should be well thought out and enjoyable to watch, even for someone who isn’t particularly familiar with your music. You can also create more content from the video making process. “Behind the Scenes” or “Vlogging” (video blogging) can help give listeners/viewers new insights into who you are as a musician(s).

You should also remember that you don’t necessarily need to make a music video in order to take advantage of the medium. Tour diaries or behind-the-scenes looks into a studio session can also generate more/deeper interest in your music.

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