Did your last
album get the publicity you expected? Did it do even better than expected? Pat
yourself on the back, then shut up and get back to emailing. Don’t be afraid to
follow-up with people who gave you a positive review. Start with a “thank you”
and re-contact them whenever you have something to promote. Chances are that
they wouldn’t mind knowing a little more about you; seeing your new video,
checking out your tour dates, etc., and at the very least they probably don’t
mind a little flattery. This type of follow-up PR is the best way to insure
more press coverage and an equally or more successful campaign when you release
your next album.
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