Friday, November 21, 2014

Networking


One of the keys to success in the music industry is not just getting exposure, but getting exposure to, and from, the right people. The old adage “it’s not what you know, it’s who you know” is never more true than in this industry which flourishes on the fact that tens of thousands of musicians have their sights set on the same vague goal of unfettered stardom, or at least relevance. You can probably name at least ten bands who sound like Green Day in your city alone, but only one gets to open for them when they come to your town. Chances are that Green Day doesn’t sit at home Googling ‘bands that sound like us in Cleveland’ and handpick the best ones. These opportunities come to groups who just happened to meet the right person at one of their shows, or maybe just in line at Guitar Center. Maybe the bass players girlfriend’s brother is the arts editor at the local paper. Maybe they just got the right gig, at the right venue, on the right night. The point is that ultimately it comes down to luck and meeting or knowing the right person. So it stands to reason that the more people you meet and can have a positive interaction with, the better your chances since you never know what/who will be behind getting you your big break.

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