One of the
keys to success in the music industry is not just getting exposure, but getting
exposure to, and from, the right people. The old adage “it’s not what you know,
it’s who you know” is never more true than in this industry which flourishes on
the fact that tens of thousands of musicians have their sights set on the same
vague goal of unfettered stardom, or at least relevance. You can probably name
at least ten bands who sound like Green Day in your city alone, but only one
gets to open for them when they come to your town. Chances are that Green Day
doesn’t sit at home Googling ‘bands that sound like us in Cleveland’ and
handpick the best ones. These opportunities come to groups who just happened to
meet the right person at one of their shows, or maybe just in line at Guitar
Center. Maybe the bass players girlfriend’s brother is the arts editor at the
local paper. Maybe they just got the right gig, at the right venue, on the
right night. The point is that ultimately it comes down to luck and meeting or
knowing the right person. So it stands to reason that the more people you meet
and can have a positive interaction with, the better your chances since you
never know what/who will be behind getting you your big break.
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