A New YouTube Policy That WON'T Test Your Faith In The Internet

YouTube is known for many things, but only to those in-the-know is it thought of as a fantastic platform for music marketing. Although there are still very loud stirs in reaction to rumors/press about coming changes to the way it currently works for (or against) musicians, as of this week they are offering something good. The cornerstone of any marketing campaign is of course The Brand, and YouTube is now offering custom URLs to creators with 500+ subscribers. While this definitely does not benefit most musicians right now, it gives a very good reason to dust of the video of you playing at your younger brother's after-prom party.

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