An artist’s
Bio is a key, but often glossed over, part of an effective marketing campaign.
There is a good chance that this will be a potential fan’s, or even more likely
a music writer’s introduction to you and your music. It might not seem
intuitive as the one making the music, but if you are thinking about your music
as a product, then who you are as an artist is a huge part of how people will
think aout your “brand”. Let’s face it; no matter how good your music is,
unless you’ve invented a series of new instruments and feature a family of
bears doing back-up vocals, you probably aren’t doing anything particularly
new. It is important to draw people in by revealing something about yourself
that makes you standout by creating an intimate connection and being relatable.
When writing
your Bio, you want to make sure that you tell a unique story, or at least a
common story with unique elements. You also want to avoid making inadequate
and/or contrived descriptions of your music. Describing yourself as a cross between two-bands just sounds like it means anything and almost never turns out to be accurate. Not even throwing in something 'clever' such as "on acid" can save you from yawns with this particular device. What's worse is describing your music as "indescribable"...nobody knows what that means and even fewer want to find out.
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