One of the
best ways for a new artist to establish legitimacy, excite and engage fans, and
generate interest is to make a music video. The dream and prestige of being on
MTV dominated the 80s, 90s, and early 2000s. This dream has become an everyday
reality, due to widespread access to YouTube and the fact that MTV has nothing
to do with music anymore. One of the
most important part of making a music video, outside of the creative elements,
is making sure that you do it for cheap. You need to let your creativity shine,
not just in the content, but in the production process as well. Rather than
starting with an idea that may involve elaborate props, professional camera
men, special effects and so on; start with what you already have and build your
idea from there. You probably don’t really need to hire an established professional
to take the video. Instead, use someone you know (who may be comparably
skilled) and develop the idea based on what you know they can do. Instead of
spending money on costumes, try to think of costumes you can use/make our of
clothes and materials you already have.
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