An effective
marketing strategy cannot succeed on ideas and mimicry alone. Not every tactic
is going to work for every band. The best thing you can do to make sure that
every move you make is as effective as possible, is to have and study the
metrics of what you are doing and focus on the things that are working for you.
For example, maybe your fans don’t use Twitter. If have a way of seeing that
they don’t, maybe you’d want to get less aggressive with it. Another
possibility is that your style of Tweeting just isn’t effective in reaching and
exciting your fans. Before you give up on something altogether, you may want to
try a few different approaches and see which ones get the best response.
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