Easy (On The) Writer

One would be forgiven for rolling your eyes and turning your nose up at the mere mention of ‘blogging’.  Yet forming relationships with bloggers is arguably the most important thing you can do to advance your career in a hurry. Believe or not, no matter how amateurish (almost by definition) their field may seem, they are tastemakers. Not necessarily in the same way they might like to think, but most people who actively pursue new music with some kind of regularity decide on what music might be worth their time by reading about it. This doesn’t mean that people follow and live by the opinions of college dropouts writing bitterly with most of the lights off in their parent’s basement. But when you see a band post a review from Rolling Stone, or Spin, or Pitchfork, they are almost always posting a review from a blogger. It doesn’t appear that way to the casual observer since these bloggers in particular have opinions (tacitly) endorsed by the biggest music publications in the world. However the vast majority of these reviews are not going to print, so what are they if not blogs?

Another reason that being “blogged about” should be a very high priority, is that it is great for SEO and legitimizing yourself as band. If some types your band’s name into a search engine and all they see is a Facebook and maybe a Bandcamp page or worse yet, you don’t even come up in the first batch of results, it doesn’t look good to potential fans and much, much worse to booking agents, record labels, venues, blogger, or anyone even more important who might go looking. You may be thinking; “Well of course I would talk to someone who writes for Rolling Stone.” But what you should be thinking is that the blog-o-sphere is the pool from which publications find most of their online writers. You never know which one of those dropouts writing in the dark is going to be the next editor of Rolling Stone. And then who has the last laugh? Some douchebag who is currently living with their parents.

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