I have
recently mentioned on a few occasions that artists should focus on selling
merchandise during less obvious period (i.e., not on tour). However, this
doesn’t mean that you shouldn’t make the most of your merch table when you are
at a gig. The first thing you should focus on is really making it your own. If
you’re not going to design it yourself, the next best thing is to have it done
by someone who knows you, knows your music, and understands what your fans are
most likely to respond to. Many established bands can get away with generic and
sterile “design” but that is either because they are so big that being
identified as a fan is more important than having a cool t-shirt, or there fans
just have terrible taste which explains why they are more famous than you.
You should
also make sure to keep a very close eye on what sizes and designs are most
popular and keep the metrics in mind when you reorder, or print new
design. It also helps to make sure that
your merch table is friendly, both in terms of price and personality. Don’t be
selling your shirts for 30 bucks when the band you played with is selling
theirs for 10, and whether it’s you, a band member or a roadie, make sure that
who ever is at the merch table is personable. The ideal candidate will be so
nice and charismatic that your fans will feel guilty if they don’t buy anything
from you.
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