You may have
heard that Twitter can be a great tool for building and/or sustaining your
popularity. You may have interpreted this to mean that you should post links to
your YouTube, Facebook, and Bandcamp pages two or three times a day. You may also be wondering why this strategy
has proved to be static at best. The short answer is that the less thought you
put into your posts, the less response you should expect.
There are
several ways to use Twitter effectively but they all have to do with showing
sides of yourself that fans probably can’t get/interpret through your music.
Colin Meloy of the Decemberists posts almost exclusively about politics,
gaining him followers who aren’t even particularly devoted fans…at least not at
first. Cat Power entertains her fans but showing the eccentric side many of
them already appreciate about her. Andrew W.K. takes up a strategy similar to
Meloy’s by exclusively posting partying tips.
Find the
aspect of you or your band’s personality that you think will speak to the
widest portion of your target audience and make each Tweet count.
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