Perhaps the
most valuable perk to the collective multitude of promotional tools found on
the Internet, is that you can create a marketing strategy tailored to your own
unique style. Going down every single avenue might not be possible if you have
a day job and depending on the kind of music you make, it may not even be a
good idea. Pick the channels you’re most comfortable with and which you think
speak most directly to your target market and focus your efforts there. You may
even find ways to cross promote by using by, say, using Twitter to promote a
blog about your tour, which could link to the album you’re supporting and the
Facebook pages for each event on your tour. Rather than taking single shots
from every angle, find the strongest links and surround your fan base so they
can’t help but become more engaged.
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