Email Marketing For Musicians

Email seems like a fairly arcane means of communication compared to the ever-growing arsenal of social media outlets at our disposal. However, what it may like modernity and publicity possibilities it makes up for in direct and effective marketing advantages. First of all, it is more ‘intimate’ and harder to ignore than a social media post. It can give your fan(s) a feeling of exclusivity that will draw them closer to you. Also, it is undeniably the best way to sell merchandise. While you may be able to unload a good amount of t-shirt etc. at shows, touring can be expensive and most musicians can’t afford to do it year round. Email is free and brings your merch table to your fan’s smartphone.

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