Make the Most of Your Merch

It’s widely accepted that there is very little money in recorded music (relative to previous decades) and one of the best ways to make up financial ground is through merch sales. This makes it all the more important o optimize your table’s sales potential and trot your way to a self-sustaining career in abbreviated strides, sticker by sticker and t-shirt by t-shirt. First of all, you’ll need to be comfortable putting on your salesman’s hat and buying one if it’s not already in your wardrobe. Don’t be afraid to stroll around the club after you play, make your sales pitch face to face with your fans rather than waiting behind a table that they can easily pass by. Try not to think of it as being pushy because the fact is they’ll probably be grateful for the experience even if they don’t buy anything. Second, you need to consider your audience. What’s their general budget? What’s the climate and style where you’re most active? If you’re based in Miami, you probably don’t want to invest in hoodies but perhaps if you’re going on a winter tour, you might want to consider a limited batch, small enough that you shouldn’t have too much of a problem selling out of them.

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