How to Optimize Your EPK

Most or many musicians have a website. Most or many musicians have an electronic press kit (EPK). Unfortunately, most or many musicians do not combine these which means that neither of them are being used effectively. You need to remember that website aren’t just for fans or demonstrating professionalism. Bloggers, editors, and promoters will use your website to gather and report information about your music. Your EPK should not only be up-to-date and easily accessible on your website, but should exist in several forms and ready to use for whatever purpose. Your biography should be more than facts, it should tell your unique story. This should be available in the Long Form (i.e., as long as it needs to be…within reason). There should also be a 250-word version, a 100-word version, and a Tweet version to suit all purposes. Without having all of these available, someone writing about and/or trying to promote you may get info from unreliable sources and either leave out important information or worse, get it wrong entirely. 

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