Music Promotion Pitfalls

Issues and ideas having to do with promotion is probably the most prolific category of music career advice you’re likely to come across. Some of you might read these articles about consistent social media, blogging, networking, etc., and I think, “Well, I see their point, but I really don’t want to do it.” Then you turn to your favorite search engine for the laziest solution you can find. But beware; online promotional services cannot take the place of someone who actually cares about your music (you) or someone who is paid to care enough to do a good job. The ones that make grandiose promises are outright lying and the ones that concrete things like Facebook Likes and Twitter Followers are selling you exactly what they say they are, but the lie is in the idea that anything will come from it.  

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