Considering Google's recent announcement that they will be removing music from YouTube, it is possible that the only way to continuing using the service to promote your music is by making videos for your songs. Because your promotional range/options will be limited, you will have to make the most of what you can do. Artists who use YouTube most successfully focus on making sure they get as much content out there as possible. For some, this means making and posting a music video once a month. Music videos make you seem more professional to venues, A&R reps, and potential fans by inspiring a sort of subconscious celebrity status. Don't worry too much about the quality of each video. In this case, "good enough" is exactly what it sounds like and quantity can certainly compensate for reasonable lapses in quality.
Another great tip is when making a video, involve as many people as you can and the more popular/social they are, the better. You probably don't want to struggle to fit 200 people into a video for an intimate love ballad so use your best judgment, but idea behind this is that almost all of the people who are in it will share it on social media, exponentially increasing your audience, if only for just one video.
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