Every musician has heard the phrase "music is a business". Whether you've read it here, elsewhere, or heard it in a movie - like it or not, it's the truth. If you're smart, you've accepted it by now. But if you're really, really smart, you should be thinking about music as a business, beyond the Music Business proper. Far too often bands who embrace the business angle of their music fall short because while they may be creative has musicians, they are simply mimicking the marketing tactics of every other band on social media. The best way to get creative with your business/marketing tactics is to look to other creative industry such as publishers, filmmakers/producers, and even celebrity chefs. It is the best way to come up with a fresh angle without having to think of anything yourself.
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