Music
streaming services such as Spotify and Pandora are, though still very popular,
effectively old news. Since the success of their model has been established, it
was only a matter of time before Google got in on the action. They have been
very quiet about their plans until recently when they began contacting musicians
with YouTube accounts to notify them that their music will be taken down. Before
you panic, you should know that this primarily applies to artists represented
by Major or Independent labels who have already struck a deal with Google.
(*note that in this context ‘Independent’ refers to labels that are generally
owned or connected to major labels, with a few exceptions…so if your college
roommate has been putting your music out on cassette, your probably safe).
For now, the
only thing known for sure is that this will affect significantly established (profitable)
artists and as far as smaller or “Local” bands go, the information is vague if
there is any information at all. Basically, it is something to keep an eye. You
may also want to considered some less-than-official but highly possible
ramifications, 1) YouTube may no longer offer a highly visible platform for
your music since bands that the general public would look for will no longer be
there. 2) It has the potential to decrease the relevance cover songs
since they will no longer be linked to the original versions. Keep an ear to
the ground but know that for now, your band’s YouTube page is probably
safe and as effective as ever.
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