A Brief Guide to Effective Networking

Everyone’s heard the old adage about the entertainment industry: “It’s not what you know, but who you know”. This phrase has become so tired over the course of decades and with so much else change, many assume that it simply isn’t true anymore. While bands are still occasionally discovered more or less by accident, networking is still arguably the most important part of building a career. Once a band/musician has accepted this, the most common reactions are to a) devote the rest of one’s career (as long or short as it may be) to unproductive anger, resentment, bitterness…basically a lot of whining, and b) giving up immediately and forever. While these are both understandable reactions it is important to remember that most musicians didn’t collect their industry contacts by pure luck. Even older than the ‘not what you know/who you know’ adage is the phrase “You gotta start somewhere.” If you are truly driven, that ‘somewhere’ can, and should, be today.

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