One of the underlying messages I have tried to convey on this blog is that for a band/musician to reach success in the music industry, you need a multi-faceted marketing approach to carve out a space for yourself in the daily lives of the ever-fickle record buying public. This transition is crucial towards making your music a sustainable career. Canadian singer/songwriter Robyn Dell'Unto has launched herself from moderate popularity and critical acclaim to being a force in the Canadian music scene by exactly that. In the interview linked at the bottom of this post, she describes her income as being 30% from live shows, 40% from publishing and licensing, 25% from an online songwriting workshops she started and 5% from music sales (a typical figure these days). She laid the groundwork for all this through a longterm, ambitious and well-presented crowd funding campaign and she keeps her fans engaged by not just being active on Twitter, but interactive. She is not afraid to show her fans pieces of herself and is more than willing to respond to them personally, creating a connection that someone who might otherwise be a passive appreciator can't help but become invested in as a True Fan. To find out, follow the link below:
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