Anyone who has anything to say about the state of the music industry today, particularly the Indie sector, is likely to mention the benefits of social media. The problem is that potential "weapon" one might have - whether its for a band, an athlete, a politician, or just a literal weapon - has the potential for backfiring, and this is exactly what happens when most Indie musicians login to Facebook or Twitter.
Despite seeing little or no results from posting "Check our new album" three times a week for six months, most bands continue to do so. This is a somewhat of a curious tactic considering the fact that seeing ads for the Gap eight times a day hasn't worked on them or their friends so why do they think it will work for their music? There's got. To be. A better. WAY!
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