One of the most important parts of
a well-designed marketing strategy is a confidently made estimation of who you
are marketing to. Musicians are sometimes asked (or dream of being asked) who
their music is for and the most common answer is “anyone who wants to hear it”.
There are several things wrong with this. First, very few people are
particularly interested in hearing any new music, especially when there’s
thousands upon thousands of musicians stating the same generalized purpose.
Second, if you’re marketing to anyone and everyone, then you might as well be
marketing to no one. Have you ever seen a restaurant advertisement reading: “We
have food! Eat here if you’re hungry!”? What about a clothing store ad
declaring: “We have clothes! You can wear them!”? Those sound like some pretty
stupid ideas, right? So why would it be okay for you to say it as a musician? It
wouldn’t. You need to start thinking about what other bands your fans might
like, what they’re interests are outside of music, consider and identify their
general demographic. Once you have answered these questions and others like
them, dig deeper and assemble a picture of how these people see themselves, how
they see the world, what they want out of life and most importantly, what they
want out of music. To learn more, follow the link below:
No comments:
Post a Comment