Recently, I posted about the necessity for investments of both time and money in your potential music career. While we've all heard the maxim; "Time is money", you might want to put the objective truth of the statement aside during rehearsals and the songwriting process as both activities have famously slow turnarounds. Moving on...each investment decision should be accompanied by the question, "Is it worth it?". This is true of projects you might carryout yourself such as merch or hiring a promoter, as well as any opportunity that is offered to you. Not every show or tour you're asked to play is going to bring enough new fans to offset costs like gas, time off from work, or lack of guaranteed payment. However, it is not all about money. Sometimes playing a benefit for a non-profit can be rewarding on its own if you share an interest in the cause and can also serve as good publicity. Sometimes you might want to play a show that may hurt you financially but because of who might/will be there, may be a fruitful networking opportunity. I would even advice that either of these situations are good times to strongly consider a pay-to-play situation. What it comes down to is a need to establish your own metrics to refer to whenever a proposition comes along to keep your career moving in a positive direction.
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