There are several objective truths
that have been established by this blog, ad nauseam. One of these is the need
to market your music. Another (though a little less ‘nauseam’) is the need to
calculate a budget. There is a lot of shared territory between these two
dictums in that in order to launch the most effective marketing campaign you
can, you will need to put money into it. This money will be very hard to let go
of since you won’t get anything tangible in return and may not get anything in
return at all.
The best way to limit your potential
regret is to make these decisions carefully. For example, if you’re about to
release a new album, you want to seriously consider touring on some scale and
possibly have some promotional items like stickers or matchbooks made. While
these are fantastic ideas, this wouldn’t really qualify as advice if I didn’t
remind you that touring requires money for gas, money for food and usually an
unknown amount for something you never could have seen coming. If you take your
budgeting seriously, the worst that can happen is that you’re career doesn’t
advance and you have to move back in with your parents. That might sound pretty
bad, but you don’t want to find out how much worse it can get by being stranded
outside Des Moines with a totaled car, a bass player who needs to make bail in
Topeeka and all you have is twelve bucks and 833 promotional matchbooks in your
trunk. To find out more, follow the link below:
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