Although the recent financial success of DIY artists is cause for hope in the record industry (or something like it), there is no set formula for achieving this. This is because though there are many outlets at your disposal, the reality is that most of them aren’t going to work. Three of the most popular platforms are YouTube, touring and syncing placements.
YouTube is probably the cheapest form of music distribution around with costs ranging from none to almost none, an ideal spectrum for any musician who stands nothing to lose but seems to be gaining even less. Life on the road can be hard but the contemporary benefits of this approach include the ease of promotion through social networking and the rise of ‘house shows’ who generally won’t take a cut and are much more accepting of unknown artists, cutting out the cost and frustration of dealing with club owners who have profit margins on the brain rather than music. Syncing placements can be pricey as it often involves paying professionals make it happen and market properly, but the gains can be much more substantial.
There are plenty examples of artists who have succeeded at all three, but if you’re not there yet the odds are against you. The best advice if you’re a truly DIY artist (i.e., broke) is to pick the one you feel most comfortable in and focus your efforts there. For a comprehensive guide to these platforms and making this choice, click the link below:
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