Investing in merch products such as t-shirts is a great way to generate a little extra income and help with promotion simultaneously. However it is only a good idea if you follow a model that allows you to make money. This means keeping your costs as low as possible. While it is good to offer high quality shirts (in terms of the fabric) with engaging designs, you don’t want to get carried away. There are several ways to cut costs: Don’t get married to the idea of a two-sided shirt, they are literally twice as expensive. Black t-shirts are more expensive to print on than white or lighter colors and the more colors you use in a design, the more expensive they will be. None of this is to say that you should settle for a design that you hate, but it will be very hard to make any money if you have to sell shirt for $30 or $40 just to make a few bucks.
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