Have you ever been to a music festival like Coachella or South By Southwest? Try to think about how many bands played and how many you actually saw. Maybe you went into the festival with a comprehensive list of what bands you wanted to see, when they were playing, where and so forth. I’m willing to bet you didn’t cover much more than half of your list. Why? There are a lot of f****** bands out there. Maybe you wore yourself out watching The Walkmen and Andrew Bird just wasn’t appealing enough. Is there anything Andrew Bird could have done to command your attention? Yes! But this isn’t just good advice for Andrew Bird, it’s a good strategy for you too.
If established musicians have a hard time commanding attention, imagine how many bands out there are in the same boat as you. If you want to make it to the next level, it is absolutely imperative that you take action to set yourself apart from the crowd. One way is with impressive visuals. The bridges between the five senses are exceptionally powerful. Have you ever smelled something in your fridge and spent an hours to figure out what it is? The same can work here. If someone is captivated by an image, they will be curious to know where it’s coming from and hopefully, they won’t just throw you out like expired yogurt. Another good way is by giving people what they already want, but in a way they didn’t know they wanted it. Record a cover of a popular song but do something to make it your own. Anything you can think of really, different arrangement, different instrumentation, different genre. It will make people curious about what else you can do. A third way to stand out is to make a statement, preferably something controversial. You’re not going to win over everyone so don’t waste your energy. Get excited about an issue, a school of thought, something. Like minded people will be drawn to you and they’re excitement for what they believe will translate to excitement for your songs. To read more, click the link below.
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