Lately, it
seems like the discussion relative to streaming services has been all ‘doom and
gloom’. With all the talk of lowballed, undelivered, nonexistent royalties, streaming
has become synonymous with the infamous artist exploitation of the 50s and 60s.
However, ‘scam’ or not, these services still provide a powerful platform for
emerging artists, even if they don’t provide powerful income.
First of all,
even if you are not taking advantage of the services, your potential fans are.
The best way to gain new fans is to meet them 95% of the way, since they are
not likely to go looking for you.
They also
provide an avenue to work around the stranglehold that major label have (or
used to have) on distribution. Additionally, streaming analytic features
provide information invaluable to future decision-making.
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