Much a Blog About Nothing

Not all attempts at DIY marketing must be restricted to character limits or your number of Facebook friends. Blogging helps with publicity, keeping fans engage, search engine optimization, and much more. Many musicians understand this, but get stuck when deciding what to write about, given that it is nearly impossible to convey melody through text. Luckily, you can write about pretty much anything you want. It should be as closely related to your music and fan-base as you can manage but the most important part is consistency and showing any potential readers that you are actively advancing your career. So while I’d advise most or all to steer clear of erotic poetry and Pro-Am Golf commentary, the most important part is getting it done. You can write about the songwriting process, a recent tour, an upcoming show, the local music scene, or even a side-interest or hobby like cheesy horror movies or the Scandinavian woodworking community. You don’t even have to do much writing. A blog can be mostly photos or videos or written in short-form, whatever you're comfortable, as long as it's kept up to date. If you still feel stuck, check the blogs of some of your favorite bands for more ideas.

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