Wednesday, January 8, 2014

"There Are Places I Remember..."...Because The Bands Who Played There Gave Me Stuff


For many music fans, a concert can be a near-spiritual experience. Those of us who survived adolescence in the 20th century may remember (or still have) a coveted t-shirt or a sticker or a ticket stub kept in a safe, and now mysterious, location. But even with cameras on our phone, a physical memento can still claim pretty secure real estate in a music lover’s heart. Bands should still be looking to take advantage of this in the most benign and least cynical way possible. Be generous with things like guitar picks, set lists, stickers, maybe the last few sips of your beer. They are trash to you but artifacts to a fan, which is something you should always be aware of and honored by. Just like how both faces and names can be easy to forget on their own but potent in tandem, by showing some consideration you can carve out a place in their lives for years to come.   

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