Every band needs some kind of help
getting off the ground. Some get help from their parents that allows them to
build a launching pad, some get help from their parents which completely goes
to waste, some take out loans or use credit cards, but it seems that the ideal
source of financial support is a Sponsorship. It is not new to see musicians
“endorsing” a product, but we haven’t much of this happening the other way
around (with the possible exceptions of The Monkees and The Vans Warped Tour).
It would seem like a mutually beneficial; the product gets to be associated
with youth and underground-ish music, bringing their product to many who would
have turned up their nose at it before that cool anarchist bluegrass band who
only play in train cars, told them it was okay. The band not only gets financial
support (which would be more than enough to make most happy), but publicity and
integrated marketing as well. But this is yet another situation when it’s good
to think twice and get out the old hairsplitting kit because what you should
really be looking for is a 'Partner'. Given the choice, you generally want to
choose an equal-relationship over what is essentially, employment. Isn’t
avoiding the workforce why you started the band in the first place?
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