It used to be that the only
ways for someone to check out your band without spending money was by radio
(via serendipity) or someone’s enthused friend with a stockpile of blank tapes.
Now, we have the Internet…perhaps you’ve heard of it. As usual, the upside is
more access/exposure, the downside is A LOT more competition. Because standing
out on the Internet is not the same as standing out at a bar gig or music
festival, you can put all your big ideas about costumes, pyrotechnics and
bring-the-house-down-ironic-covers on hold and focus on the design of your
website. In order to maximize your Internet exposure, you need to maximize fan
access. In other words, give new potential fans everything they need to hear,
see and know to devote their iPods to you forever (or until the next major leap
in audio device technology). At the same
time, you also need to make sure to have all the mechanisms in place to keep
your existin fans coming back for more. For a detailed breakdown of what your
homepage needs to look like, click on the link below:
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