Unless you’re chronically
pragmatic and refreshingly down to earth – which, let’s face it, doesn’t
describe anyone in a band – you’re probably wondering why some bands who seem
far inferior to yours are making the big time while you’re still making
sandwiches at a 24-hour drive thru. The answer is marketing. You probably
thought of marketing as something a record label does after they hand you a
briefcase full of money to hold you over until they comeback with more
briefcases full of money. While something like may happen (figuratively
speaking) once you do get a record deal, for now its up to you.
In order to gain any kind of
traction, you need to find away to get people to listen to your music. Even if
you’re giving your music away, you still need to convince people to listen. You
may be thinking of sample stations/trays at the supermarket, where you/most
people will give something a try even if they know they won’t by it. But it’s
not like that. There are a few reasons for this but perhaps the most underlying
one is that while people may have described your band as great, awesome,
amazing, and so forth, I can say with absolute certainty that no one has ever
described it as delicious.
To learn more about this and
several more essential truths of music marketing, click on the link below:
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