'Don't Pass THESE By!'

Recently, I posted about some of the most overrated publicity tools in a musician’s arsenal.  As useful as it can be to know what services, endeavors, or acquisitions might not be worth it, it is equally useful to know the sort of things deserve more attention that you may have glossed over or ignored entirely.  Here are a just a few:

Goals – Every decision you make a band or solo artist should be made for a specific reason.  Try to think of each opportunity that presents itself as a rung on a ladder in a long row of ladders.  Before you reach, what you want to make sure of is that all the progress you’re making is on the same ladder.  Pick a trajectory and consider it every time you make a decision.  It’s the difference between training for marathon or just lighting yourself on fire and seeing where it takes you. 

Good Press Photo – This is the face of your music, make sure they see you’re best side.  In short, hire a skilled professional.  Hint:  The woman at the DMV is not a skilled professional.  You might have to drop more than forty bucks on this one. 

Superfans – You’ll get further if you focus on feeding your existing fan base than you will reaching out to strangers and hoping they like the free sample.  Not everything that works in the food court translates to the music industry.  If someone already digs what you do, keeping feeling their shovel until they have no choice but to spread your name around their social circle or bury them selves. 

Daily Habits - Make tending to your music career a daily habit.  Take small but frequent steps. You’ll gain more ground if you keep your operations down to earth than you will shooting yourself from a cannon without training from a proper and nationally accredited circus.

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