Why It's Better To Have A Facebook Fan Page

This one is for all you musicians out there that only have your personal Facebook instead of a fan page, though I supposed that applies more to single musicians than bands, but still stays true if as a band you don't have a fan page! 

You might think your personal page is good enough, I mean you probably post what you're doing musically anyway, fight? Wrong! These are the key reasons that you should get yourself a Facebook Fan Page!

1. Analytics
Unlike regular Facebook pages, fan pages have "Facebook Insights" that give you an important look into your fanbase, where they're coming from, when they react most, and what they find most relevant. This is all key for marketing your band, and figuring out what works and what doesn't. 

2. Friend Limit
Your regular Facebook page caps you off at 5,000 friends, no matter what (though chances are if you have 5,000 most of them you don't really know anyway). But that gives you no room to grow, and as a band hopefully you'll have more than 5,000 fans! But with a fan page there are no limit to how many followers you can get! 

3. Family and Friends Aren't Always Fans
Hopefully you friends and family will support whatever endeavors you might be on, but it doesn't necessarily mean they're going to be your fans. How often does your mom go to your gigs? You should be focused on a target market, the people that will spend money on your merch, to see you play, and buy your CDs. The more engaged your followers are with your page, the more likely Facebook will make sure your posts are seen in people's news feeds, something that might not happen if you're targeting friends and family.



Check out the full article for some more info on Facebook fan pages!


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