Some bands who are looking for sponsors have the wrong idea in mind. If you're heading into looking for free stuff, you're bound to fail. It's not a matter of companies giving you free stuff, they want to know what you can do for them. How can you help them, and in return they'll be helping you as well. Here are some great tips from Music Think Tank about how to go about getting endorsements whether it be for shows, albums, etc.
Ask!
You'll never know if you don't try! Don’t wait for an opportunity. Create it by initiating contact, networking, or asking the right questions that will get you a lead, information on how to get a sponsor, etc. Don’t be afraid in emailing, calling, or scheduling an appointment to do an in-person presentation on why they should sponsor you, and here are some ideas on how to go about doing it.
Be Unique! Companies easily get 300-500 emails a week asking for sponsorship from various bands, the key is to focus on THEM, not you! Offer a large target audience, and show them the benefit to working with you. Find a way to explain why you are the “first, the only, the original” of what you do.
Offer Ideas! Give the company you're going for ideas on how your relationship will benefit them. Remember, don't focus on the "me", focus on how everyone will be gaining from this partnership.
Aim For Untapped Industries! Shoot for companies with less competition, like local businesses. If they like you, they could refer other companies to you to work with as well. Once you get started, it'll be easier to pick up other companies, like a "snowball effect" - just get it rolling!
Treat It As A Sales Call! This is all business! You're selling your music and your band, so give them a reason to "buy". Create a list with the top 3-5 reasons why investing with your band will benefit them in the future!
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