1. They're Memorable
Include memorable stories in your biographies and press releases. Beyond track names, ensure you tag blog posts and videos with words that describe what you do, and how you are doing it. EG ‘the video that goes backwards’ this will help fans find you more easily on Google, YouTube or even within their email inbox.
2. They're Newsworthy
Before you contact music blogs or journalists, read your release and ask yourself “So what” and “Why should I care?” If you can’t find a reason don’t expect them to. Look to build a story around the release that makes you truly newsworthy. The story could come from a lyric, video or artwork, or it could derive from how, why, or where you release your music. It could also be totally made up (as long as it’s not libelous of course!) Check out Dramatic Records and the story of the ‘Endless House Foundation’ to see great story telling in action. Who wouldn’t want to write about that!
3. They Build Deeper Connections
The good news is that you can achieve this without all that X-Factor crying! Start by ensuring your biography, press release, website, or Facebook page provides your fans with information about you. Specifically include information about the things that shape you as a musician, how you write, why you write and why you do what you do. You should aim to bring your personality to life and provide fans with a reason to care, by enabling them to relate to you as an artist.
If you are struggling for an emotional connection, explore opportunities to borrow one by partnering with a charity or pick and support a local community project that you care about.
4. They're Sharable
Look at your online fans. Who are your biggest supporters or evangelists? What can you do to further engage them? A great story can provide a reason to mobilize fans. This story could simply be a great video, which is easy and socially rewarding for them to share. IE Create content makes them look cool and popular with their friends. Another way is to create a story by doing something unexpected. The notoriously grumpy Van Morrison once surprised everyone by arriving unannounced to perform at a fan’s wedding. How can you surprise and delight your fans and leave them with a great story?
Look at your online fans. Who are your biggest supporters or evangelists? What can you do to further engage them? A great story can provide a reason to mobilize fans. This story could simply be a great video, which is easy and socially rewarding for them to share. IE Create content makes them look cool and popular with their friends. Another way is to create a story by doing something unexpected. The notoriously grumpy Van Morrison once surprised everyone by arriving unannounced to perform at a fan’s wedding. How can you surprise and delight your fans and leave them with a great story?
5. Stories Leave You Wanting More!
Use stories to create and extend the dialogue with your fans. This could be through podcasts, playlists or blog /video blog posts. Consider offering fans additional content like remixes or behind the scenes footage. Create teaser campaigns to slowly release new material in return for fan engagement. EG We’ll release a new song when we’ve had 50 Retweets.
Check out the article from Music Think Tank for some more great information!
Click Here for the original article
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