So one of they keys to reaching your fans is email updates, but how can you guarantee your fans will open your emails? I mean, how often do YOU open emails from newsletter sign ups? While it's good to be sending out frequent emails because at least fans will be getting reminded of you every time you pop up in their inbox, but you want to motivate your fans to open your emails and further interact with you. What's the trick?
Use engaging subject lines! Putting questions in the subject instead of just "new show dates!" is a great way to get people to click on your emails. But it has to be the right kind of question, because just asking about a favorite song isn't engaging enough. You want a question that's going to keep then wondering, something that they NEED to open up your email to get that answer, or to satisfy their curiosity. A great example of this would be, "Have you ever made THIS big mistake on the dance floor?"
You're also targeting curiosity. Anything that will get someone interested enough to have to click to see what's going on! Like saying "don't let you boss watch this new music video!" people will be intrigued. But you have to deliver! If you keep posting emails with tantalizing subjects lines, but that don't deliver when fans actually open them, people will eventually stop looking. And it's not something you should do with EVERY email, but just here and there to keep interest and get people clicking!
Click Here for the original article
No comments:
Post a Comment