One of the
best and relatively new ways to for an artist to breakthrough into notoriety is
gaining sponsorship from companies (i.e., Red Bull, Converse) trying to get a
foothold in the music industry. Just a
few or the benefits you stand to gain are spots on festival showcases such as
SXSW, a song or two’s worth of pop-up studio time, and of course free
national/international publicity. However, the number one thing that stands
between you and an opportunity like this is knowing how to approach these companies
appropriately.
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