There is a new platform for music sharing weaseling its way onto the social media landscape. Spawnsong allowed musicians to share 'teasers' of brand new material to get the potential fan engage in your music by showing them a glimpse of your creative process. Not only does it offer a way to gain the best kind of fan, but it also applies a proven marketing and advertising principle to the world of unsigned bands. Most people tend to decide whether or not they are interested in a product within the first few seconds of a commercial, and tend towards a similar decision-making process when it comes to new music. Of course we are also reminded of the adage: “Leave them wanting more.” If you can grab a listener with a 30-second clip, they’ll have the opportunity to buy the work-in-progress, pre-order the upcoming release and will be waiting on the edge of their seats in the meantime. If you can really get them hooked, they may even be inclined to check out your previous work and pick up something to hold them over. The idea is still be being developed but a preliminary version of the website is up and worth taking a look at.
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